Desert Rose is an anti-aging lotion based on sand lily, a wild plant that literally grows in deserts and releases an exotic and subtle fragrance in the calm, windless summer. Its light formula, acid-free, and high hydration were specially developed for dry skin. It is quickly absorbed, leaving the skin feeling dry and dry to the touch. Protect against the action of the sun and premature aging of the skin.
Our work was to develop the logo, identity, and packaging of the product to convey the feeling of a premium product, focused on women who live in hot and dry regions, as is the case in some cities in Israel, the country of origin of the product, avoiding the association with beach or solar products.